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Microsoft confirm negotiations over Bernabéu naming rights

María Garaña, head of Microsoft Spain, told Antena 3: "We're talking. Real Madrid have proposed to us, and to other companies, renaming the stadium."

As.com

Microsoft confirm negotiations over Bernabéu naming rights Ampliar
The Estadio Santiago Bernabéu. | Diario AS

The head of Microsoft Spain has confirmed talks with Real Madrid over the computer giant buying the naming rights to the Estadio Santiago Bernabéu.

In an interview with Spanish television channel Antena 3 (published by Europa Press), María Garaña was asked about the progress of a possible deal between the two entities, responding: “We’re talking”.

In October, Real Madrid president Florentino Pérez announced the club’s intention to add a sponsor to the stadium name, revealing that negotiations were already underway with a range of potential partners. “They have proposed to us, and to other companies, renaming the stadium,” said Garaña.

She went on to say that the La Liga club “is exploring” its options and “sizing up the situation”, adding that Microsoft will also have to conduct its own analyses. “We’re in talks; that sums up where we are,” she said.

Such a move would follow several other clubs in Europe, including Bayern Munich (Allianz Arena), Arsenal (Emirates Stadium), Manchester City (Etihad Stadium), Schalke (Veltins Arena) and Mallorca (Iberostar Stadium).

Estadísticas AS.com